NFL Frankfurt Games - Deutsche Bank Park (2024)

FAQs

Why is NFL so big in Germany? ›

In a saturated and highly competitive sports market such as Germany, today more than 18 million care about the NFL's multi-entertainment platform, with 3.6 million of them identifying themselves as true fans. A central play for the rise of the NFL overseas is built upon its domestic availability on free TV.

All four designated teams playing in the U.K. and Germany are part of the NFL's Global Markets Program, which awards international marketing rights to NFL teams in countries beyond the U.S. The Bears, Vikings and Jaguars have international marketing rights in the U.K. and the Panthers have rights in Germany.

Over 3 million ticket requests: Patriots-Colts in Germany sold out within minutes.

The National Football League (NFL) today announced there will be two 2023 International Games in Germany next season. The Kansas City Chiefs and the New England Patriots will make their debuts in Germany as designated teams, following the inaugural international game in Munich in 2022.

Football remains far behind the national sport, but 3.6 million Germans say they are avid N.F.L. fans — that's 25 percent more than in Britain, which has hosted regular-season games since 2007. Interest soared last year when the N.F.L. played its first-ever regular season game in Germany.

The U.K. and Germany each have 3.3 million “avid fans” of the NFL in a category that's been growing quickly for both, but Germany has slightly more “casual” fans — 17 million, Gosper said.

General ticket prices range from €225 to €75 — roughly $240 to $80 — with some reduced tickets available for children under the age of 16. The run on tickets will likely be substantial.

NFL's Germany game draws big, engaged crowd

The NFL's first regular-season foray into Germany "appeared to be an unqualified success." The attendance at Munich's Allianz Arena for Buccaneers-Seahawks was 69,811, "seemingly all of those fans still at their seats well after" the Bucs' 21-16 victory.

NFL and German Football League Sign Collaboration Agreement September 15, 2022. The NFL and the German Football League (DFL Deutsche Fußball Liga) organizing body of Bundesliga and Bundesliga 2, have signed an agreement to collaborate in key business areas with a particular focus on the U.S. and German markets.

The Chiefs and Dolphins' November 5 game at Deutsche Bank Park in Frankfurt sold out in 15 minutes Tuesday morning, filling the 48,000-seat stadium. 1,420,587 people were in the online ticket queue within just two minutes—a figure that would represent about 1.7% of the German population.

Are there more Chiefs or Dolphins fans in Germany? ›

Appearing on Friday's PFT Live, in a display of modern technology that linked Frankfurt and Texas and West Virginia and Connecticut in real time, Peter King said he had noticed Chiefs fans outnumbering Dolphins fans to the tune of 200-1.

The 50+1 rule, which was introduced that year, helps explain why debts and wages are under control and why ticket prices remain so low compared to other major leagues in Europe. It should be noted that clubs adapted to these changes in different ways, with member ownership taking various forms.

According to the NFL, there are approximately 19 million fans in Germany, 3.6 million of whom follow the NFL closely.

All four designated teams playing in the U.K. and Germany are part of the NFL's Global Markets Program which awards international marketing rights to NFL teams in countries beyond the U.S. to build fandom, and realize brand and commercial opportunities.

Yet, American football is gaining traction, especially in Germany. This surge in popularity follows the NFL's introduction of games in the country, sparking an innovative collaboration between Ohio University and the University of Bayreuth.

"Taking our game to more fans around the world is a major priority for the league and its 32 teams, and we are delighted to be returning to London and Munich in 2024," said Peter O'Reilly, executive vice president, club business, league events and international at the NFL.

Economic Impact: Travel, retail sales, club revenue, and local company profits are all boosted by football in Germany. Sportsmanship: Fair play and sportsmanship are qualities that German football upholds.

"In Germany obviously there's a significant fanbase of American football," he said, adding that it's the "largest market in Europe". That could explain why star player Tom Brady and the Tampa Bay Buccaneers faced the Seattle Seahawks at Munich's Allianz Arena in November.

In part through these initiatives, the Chiefs — along with the Patriots — have become the most popular NFL teams in Germany. “It's probably the Chiefs right now, but it's a close race,” NFL Germany general manager Alexander Steinforth said. “They are probably No. 1 and No.